Here It Goes Again: OK GO Makes Art Once More

OK GO danced on a few treadmills in 2005.

Ah, simpler times.

Since then, the artful indie pop rock group has continually churned out something more than music videos. They’re in the business of pumping out iconic pieces of popular culture, each more impressive than the last.

This past week, OK GO – with the help of the Morton Salt Inc. – raised the standard they set for themselves once more with the release of “The One Moment,” a single from their last album “Hungry Ghosts.”

It’s shot in one literal moment – 4.2 seconds to be exact – and stretched out over 4 minutes.

I’m not exactly sure how they’ll one up this, but I’m sure they’ll find a way.

They always do.

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